Marketing attribution for inbound phone calls — so you stop optimizing campaigns based on incomplete data.
Call Attribution
Number Insertion
Reporting
Assign unique virtual phone numbers to individual campaigns, traffic sources, or ad groups. Every inbound call is attributed to its exact origin — so you know which channels are driving real conversations, not just impressions.
Map inbound calls to the campaigns, keywords, and ad groups that generated them. Build attribution models that reflect actual customer acquisition paths — including the phone call your analytics platform would otherwise miss.
Automatically swap the phone number displayed on your website based on the visitor's traffic source, search keyword, or referral URL — enabling session-level attribution without multiple landing pages.
Identify exactly which sources — organic search, paid ads, social, direct, referral — are generating your inbound call leads. Filter by campaign, date range, and call outcome to build a clear picture of source-level ROI.
Track call volume, call duration, recording, and conversion data at the campaign level. Compare campaigns side by side and make budget decisions based on real call outcomes.
Understand which calls convert and which don't — segmented by source, landing page, keyword, or ad. Identify your highest-converting traffic sources and scale them.
Clean, real-time reporting with campaign-level call performance metrics, exportable data, and shareable reports. Actionable insights visible at a glance.
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